GUIDELINE FOR STUDENTS IN SELECTING AND PRODUCING THE MARKETING PLAN FOR THE PRODUCT OR SERVICES 1. Students are required to develop a marketing plan in order to market a new product or services with capital NOT EXCEEDING RM500,000. 2. The project must cover marketing mix strategies. 3. The project must cover at least three aspects of the following: a. Principle of Marketing b. Consumer Behavior c. Services Marketing d. Retailing e. Global Marketing f. Integrated Marketing Communications g. New Product Development and Branding h. Pricing i. Advertising 4. A marketing proposal of the project must be handed to the project supervisor and the following items must be included: a. Project Title b. Product Benefits c. SWOT Analysis d. Market Analysis e. Marketing Objectives f. Marketing Strategies g. Sketch of Product Prototype 5. Team members should not exceed FIVE (5) people per group (selecting and terminating of team members can be done throughout the progress of the project based on thei...
MARKETING PLAN is a course that provides students with an opportunity to gain knowledge on how to market a new product or services. Students will be able to integrate all of the marketing concepts and strategies acquired. At the end of this course, students will be able to write and develop an effective marketing plan by figuring out the best suited strategies to accomplish organizational goals.